You have a website. People visit it. But nobody fills out your contact form, nobody calls, and you're wondering why you paid for it in the first place.
Here's the truth: most small business websites are digital brochures. They exist, but they don't work. Here are the 4 most common reasons — and the fixes.
1. No Clear Call to Action
Every page should answer one question: 'What do you want the visitor to do next?' If the answer isn't obvious within 3 seconds of landing on your page, you're losing leads. Add clear, prominent buttons — 'Book a Free Consultation,' 'Get a Quote,' 'Call Now.'
2. It's Not Mobile-Friendly
Over 60% of web traffic is mobile. If your site looks broken on a phone — tiny text, buttons too small to tap, horizontal scrolling — visitors leave immediately. Google also penalizes non-mobile-friendly sites in search rankings.
3. It's Too Slow
If your site takes more than 3 seconds to load, you lose 40% of visitors. Cheap hosting, unoptimized images, and bloated page builders are usually the culprits. Modern frameworks like Next.js (which we use) load in under a second.
4. You're Invisible on Google
Having a website isn't enough — people need to find it. Local SEO (search engine optimization) means optimizing your site for searches like 'best [your service] in Athens GA.' This includes proper page titles, meta descriptions, Google Business Profile, and local content.
The Fix
A modern website built with these principles doesn't just exist — it generates leads while you sleep. If your current site isn't doing that, it's time for an upgrade.